USA Rugby
SANZAAR are the Blockbuster Video of the sporting world
There was a time when the blue and yellow Blockbuster Video logo was a common sight in neighbourhoods all over, but the company’s refusal and inability to innovate saw them fall from market leader to a business school case study on how to screw it up.
As a new season of Super Rugby kicks off there has been lots to cheer about, but one aspect that has been frustrating for many has been the latest evidence of how SANZAAR’s Blockbuster-esque ineptitude leading this competition.
Stan Sport have received plenty of positive feedback from their first weekend of Super Rugby AU coverage, and you might think that all is well in the broadcast world of the competition. Sadly that’s not the case.
Beyond some domestic teething issues with pubs for example, overseas there are fans in Asia, Europe and the USA who are currently unable to watch Super Rugby – fans who not only want to see this great advert for Australian rugby but who are also ready, willing and able to pay for the opportunity.
Kyle Godwin. (Photo by Chris Hyde/Getty Images)
There has been plenty of discussion from SANZAAR about how the COVID pandemic has slowed down negotiations with broadcasters around the world. That might well be true, but that’s not the point. The bigger question is why SANZAAR is relying upon this style of media distribution anyway.
Over the past few years the growth of online entertainment streaming platforms has been evident for all to see, especially in the sporting sector.
Unsurprisingly, the American major sports all have their own streaming platforms fans can subscribe to from almost anywhere in the world to access live games, replays and complementary shows. These have existed for years – I subscribed to the MLB TV platform 15 years ago.
Don’t think that it’s only the big players of the USA market that are doing this though. Leagues and clubs all over the world are taking advantage of providing fans near and far with access to live matches and content via dedicated online streaming services known as over-the-top (OTT) media services.
La Liga – Spain’s top-flight soccer competition – has its own OTT offering that is becoming an ever more prominent part of their revenue stream. In 2020 this service generated over eight per cent of La Liga’s revenue, and the competition forecasts that will become over 20 per cent by next year.
Closer to home, both the AFL and NRL have partnered up with Fox Sports to provide overseas fans with a subscription platform to watch games and content without needing to rely upon a local broadcaster.
Yet in the past few days, as frustrations grew from many at the lack of ability to watch the opening round of Super Rugby AU, a member of SANZAAR told The Rugby Paper that, “At present … we have no OTT (over the top) platform in place as these costs are very expensive”.
SANZAAR has been around for over 25 years. Getting these OTT offerings right takes time, but you can’t help but feel that they’ve had plenty of that.
This is the latest example of how inept SANZAAR is at growing and promoting the game. For years the digital presence and marketing from the organisation has been average at best. Very average. From its website to its native app (or lack of one), from content to media innovation, SANZAAR have lagged behind competitions from all over the world.
Recent arguments that an OTT offering is very expensive should not be ignored – it could take a fair investment to create SANZAAR’s own streaming platform with all the security, stability and scalability it would need. But there are plenty of partners out there who would be open to a discussion about using their white-labelled platform. Perhaps they should use that sort of partnership to establish the level of demand overseas and what revenue would be reliably on offer from offering it and then decide whether it’s something that should be taken in house.
There are so many examples of how technology and sport are finding ways to collaborate to create new offerings and successful financial models. Whether it be dynamic data visualisation, bespoke viewing options or immersive experiences, there are sports that are using the richness of their underlying games and players to create ever-improving viewing for fans on a global basis.
It feels from the outside as though the SANZAAR leadership are about as comfortable with technology and innovation as the US Senate were with asking questions of Mark Zuckerberg about how Facebook works.
“So you’re saying someone in the UK can go on the line and watch the Tahs? But how can they do that if my computer is here in Sydney?”
Stan Sport had a good first weekend and it’s great to see a step forward in the domestic market in terms of audience experience and accessibility. Rugby Australia should feel good about the deal. But if SANZAAR are unable to find innovative ways of engaging with an important overseas market and exploring new revenue generation channels, then what exactly is the point of them?
New Jersey, United States,- The Report on the global market for Rugby Sportswear includes an in-depth analysis that covers the main regional trends, market dynamics and provides the market size at the national level of the market industry. Some main aspects considered during the research included the product description, product classification, industry structure, various market participants of Rugby Sportswear, etc. The market report provides the values of the historical period as well as the forecast period and the % CAGR measured for individual segments and regional markets.
The report focuses on global companies operating in the Rugby Sportswear market providing data points such as company profiles, product image and description, capacity, production, value, revenue and contact information. This research provides key statistics on the state of the industry and is an important source of guidance and guidance for companies and individuals involved in the market. In addition to the CAGR forecast, various other parameters such as year-over-year market growth, qualitative and quantitative information are presented. Key points such as market size, value, volume, product portfolio, market explanation and classification are indicated. In addition, the current trends, technological advances in the market of Rugby Sportswear are explained.
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The major players covered in Rugby Sportswear Markets:
- Nike
- Adidas
- Under Armour
- Puma
- VF
- Anta
- Gap
- Columbia Sportswear
- Lululemon Athletica
- LiNing
- Amer Sports
- ASIC
Automated Medication Dispensing Systems Market Segmentation:
The Automated Medication Dispensing Systems market report has classified the market into segments including product type, and application. Every segment is evaluated based on share and growth rate. Besides, the analysts have studied the potential regions that may prove rewarding for the manufacturers in the coming years. The regional analysis includes reliable predictions on value and volume, thereby helping market players to gain deep insights into the overall industry.
Rugby Sportswear Market Breakdown by Type:
Rugby Sportswear Market breakdown by application:
Based on Geography: North America (USA, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, and Columbia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa).
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Rugby Sportswear Market Report Scope
Key questions answered in the report:
- What is the growth potential of the Rugby Sportswear markets?
- Which product segment will get the lion’s share?
- Which regional market will emerge as a forerunner in the coming years?
- Which application segment will grow at a steady pace?
- What are the growth opportunities that could emerge in the lock washer industry in the coming years?
- What are the main challenges that the global Rugby Sportswear markets could face in the future?
- What are the leading companies in the world market of Rugby Sportswear?
- What are the main trends that have a positive impact on the growth of the market?
- What are the growth strategies envisaged by the players to maintain their grip on the global market for Rugby Sportswear?
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The study explores in depth the profiles of the main market players and their main financial aspects. This comprehensive business analyst report is useful for all existing and new entrants as they design their business strategies. This report covers production, revenue, market share and growth rate of the Rugby Sportswear market for each key company, and covers breakdown data (production, consumption, revenue and market share) by regions, type and applications. Rugby Sportswear historical breakdown data from 2016 to 2020 and forecast to 2021-2029.
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New Jersey, United States,- The latest report published by Verified Market Reports shows that the Rugby Apparel Market is likely to garner a great pace in the coming years. Analysts examined market drivers, confinements, risks and openings in the world market. The Rugby Apparel report shows the likely direction of the market in the coming years as well as its estimates. A close study aims to understand the market price. By analyzing the competitive landscape, the report’s authors have made a brilliant effort to help readers understand the key business tactics that large corporations use to keep the market sustainable.
The report includes company profiling of almost all important players of the Rugby Apparel market. The company profiling section offers valuable analysis on strengths and weaknesses, business developments, recent advancements, mergers and acquisitions, expansion plans, global footprint, market presence, and product portfolios of leading market players. This information can be used by players and other market participants to maximize their profitability and streamline their business strategies. Our competitive analysis also includes key information to help new entrants to identify market entry barriers and measure the level of competitiveness in the Rugby Apparel market.
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Key Players Mentioned in the Rugby Apparel Market Research Report:
Adidas, Mizuno, Puma, Nike, Under Armour, Grays International, Canterbury of New Zealand, Decathlon, Newell Brands, Kooga New Zealand
Rugby Apparel Market Segmentation:
By the product type, the market is primarily split into:
• T-Shirts
• Singlets
• Hoodies
• Jackets
• Shorts
• Others
By the application, this report covers the following segments:
• Male
• Female
The global market for Rugby Apparel is segmented on the basis of product, type, services, and technology. All of these segments have been studied individually. The detailed investigation allows assessment of the factors influencing the Rugby Apparel Market. Experts have analyzed the nature of development, investments in research and development, changing consumption patterns, and growing number of applications. In addition, analysts have also evaluated the changing economics around the Rugby Apparel Market that are likely affect its course.
The regional analysis section of the report allows players to concentrate on high-growth regions and countries that could help them to expand their presence in the Rugby Apparel market. Apart from extending their footprint in the Rugby Apparel market, the regional analysis helps players to increase their sales while having a better understanding of customer behavior in specific regions and countries. The report provides CAGR, revenue, production, consumption, and other important statistics and figures related to the global as well as regional markets. It shows how different type, application, and regional segments are progressing in the Rugby Apparel market in terms of growth.
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Rugby Apparel Market Report Scope
Geographic Segment Covered in the Report:
The Rugby Apparel report provides information about the market area, which is further subdivided into sub-regions and countries/regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities. This chapter of the report mentions the market share and growth rate of each region, country and sub-region during the estimated period.
• North America (USA and Canada)
• Europe (UK, Germany, France and the rest of Europe)
• Asia Pacific (China, Japan, India, and the rest of the Asia Pacific region)
• Latin America (Brazil, Mexico, and the rest of Latin America)
• Middle East and Africa (GCC and rest of the Middle East and Africa)
Key questions answered in the report:
1. Which are the five top players of the Rugby Apparel market?
2. How will the Rugby Apparel market change in the next five years?
3. Which product and application will take a lion’s share of the Rugby Apparel market?
4. What are the drivers and restraints of the Rugby Apparel market?
5. Which regional market will show the highest growth?
6. What will be the CAGR and size of the Rugby Apparel market throughout the forecast period?
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